About Bill Irwin
I work across content strategy, programming, audience development, and data, with a focus on streaming media, music, and podcasts.
I'm currently at Spotify, where my work has included content strategy, programming, audience insights, and using data to inform editorial and content decisions.
Before Spotify, I worked across podcasting and digital media, including Earwolf, Stitcher, and WNYC. My work has included launching and growing shows and networks, developing audiences, advising creators and media companies, and connecting content strategy with broader product and business goals.
I'm especially interested in content programming, editorial strategy, recommendation and personalization, audience behavior, content measurement, podcast strategy, music strategy, and the relationship between human editorial judgment and algorithmic systems.